Business model

Employee coming up with cost-reduction idea.
5 advantages of employee-driven cost reduction programs

We’ve all heard the traditional cost reduction programs. Someone does an analysis of the current situation and benchmarks your company against its peers. Conclusions could be something like: Your marketing is 10% of sales and your peers spend only 9%, you can save 1%. This...

Airline Cost contest - Legacy vs. Low-Cost
The Airline COST Contest | Legacy vs. Low-cost

There is an prevalent and growing elephant in the industry. The Airline cost contest is becoming more and more real. The question is, "who is going to the pay the price?" - Pun intended. Low Cost Carriers (LCCs) such as Southwest Airlines (USA), Ryanair (Europe) and...

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The Whimsical “Why”: 4 Benefits of having a Transparent Strategy

Knowing ‘why’ has become an increasingly important motivator for my gen X and gen Y counterparts. So why do organizations still choose to leave their employees in the dark? This article will discuss 4 benefits of creating a strategy that is transparent throughout your organization. From...

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Our Fancy Leadership Framework, pt 2: Instrumental Leadership

Treeveo is passionate about building great leaders with the companies we interact with. As mentioned in part 1 of this series, we have designed our product with a specific leadership framework in mind. Another important piece of our leadership puzzle is known as instrumental leadership. This is...

Market size Mayhem

When you start a company, one of the questions that always comes up is: How big is your market? You might have a “feeling” that the market that you will address is big enough, but a feeling is not enough. Also doing a real research...