Aftershare – Marc Ros and Risto Mejide

Marc & Risto help craft the Treeveo story
and to address the ideal customer archetypes. sells ideas that help sell. has been active in media and communications for over 10 years reaching thousands of people with corporate messaging, commercials and TV shows. Risto and Marc combine their expertise in business and media to help companies create the perfect story. specializes in creating the story and protagonist to stimulate conversations between brands and clients.

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Juan Marcos holds a degree in Telecommunications Engineering and an MBA. He has 20+ years’ experience in the technology sector (IT) where he lead the early operations of Autodesk in Spain, a leading global software provider, taking later on various senior business roles at European level in the UK and Switzerland. He is currently a partner at Manum Consulting, a Barcelona based business consulting firm serving among others, Fortune 1000 firms present in Spain. At personal level, Juan is enthusiastic about entrepreneurships and an active angel investor as well as mentor of the Wayra Incubator sponsored by Grupo Telefonica.

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Juan Marcos

Juan challenges Treeveo to find its core vision, strategy and business model defining the right future growth path.


Martin van der Mooren

Martin coaches the founders on their character and business ethics.

Martin has more than 30 years of experience in B2B sales in different sectors. For the past 12 years, Martin has developed his own wholesale business in the Telecom industry all across Europe. Besides professional manager, business developer and CEO, Martin is also an active coach focussing on character development, business ethics and personal development

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101 Startups is an investment fund specialized in Spanish internet start-ups at a very early stage with high growth potential. 101 Startups is represented by Jordi Priu. Jordi has experience as investor in over 10 (internet) start-ups including (Redbooth, Brainsins, Cl3ver and Setpay among others). Additionally Jordi brings with him the experience of running industrial operations at Manufactura Moderna de Metales SA where he is CEO.

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101 Startups: Jordi Priu

Jordi helps in start-up processes and focuses on the development of the product and strategy


Alexander Wouterse

Alex’ focus is feedback on the channel partner offering, Treeveo’s competitive advantage and knowledge of the corporate strategy sector.

Alex brings with him more than twenty four years of experience as strategy consultant, manager and investor. During his career he managed the private equity practice in the Benelux of Bain&Company. More recently he launched his own investment vehicle called TC Partners.

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