The Incubator Inception

26 Jun The Incubator Inception

In March, Treeveo was selected by, one of Spain’s most prestigious incubator programs. Please allow us to give you an inside scoop on what it’s like inside an incubator in Spain and what advantages it has had. We started in our new office May 2nd 2013.


Incubator life

Incubator life is great. I cannot imagine us being in a single office where we meet no one else but the people that work with us. We have intensive contact with all the startups that are in the incubator. We share experiences and advice. We share each other’s victories as well. The Wayra academy (as it’s called) offers an amazing office including breathtaking views and all the top-notch facilities from Telefonica. There is something to a shared physical space that is hard to describe. It is the atmosphere of startups each doing amazing things. It is contagious to be around amazing startups each booking successes which leads me to the following point:


The incubator does something special that I believe entrepreneurs need: it gives deadlines. Every 2 weeks we present our progress on KPIs that we set ourselves. We rank each other each week to see who has scored the best. This motivates us to do more and to seek after concrete results or good explanations if we don’t meet our objectives. We would have done this anyway, but the added competition between startups makes for a much more stimulating process.


Ever since we started in Wayra we’ve met many people. Regularly the incubator organizes meetings with people from the Barcelona start-up scene. Besides, Wayra has provided us with 3 top coaches: one from Telefonica, an investor and an entrepreneur. Wayra is also intermediating between several universities and helping us find talent. Waya’s network is extensive and growing. Frequently the academy is visited by groups of executives, universities, VIPs etc. point.

Pitch Pushups

Launching Treeveo in the Wayra incubator has been accompanied by numerous pitches. Regularly, we as startups are asked to present our project to people that come and visit Wayra. These pitches are very helpful as it allows us as entrepreneurs to sharpen our pitch and receive feedback. The more you pitch your project, the better your pitch becomes. I cannot imagine practicing our pitch this often outside of an incubator.

So our Incubator inception has been amazing and it has just begun. If you ever have the opportunity to get incubated, then go for it!

Jeroen Kemperman

Co-Founder of Treeveo, father of 2, IESE MBA

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